Essay on Gender Roles in Society - 1178 Words

Gender Roles in Society Gender role is a commonly discussed subject in society. Gender role simply defined is a persons inner sense of how a male or female should feel and behave. Society and culture are also very important in relation to this subject. This means different societies and cultures may produce children and later, grown men and women, who have quite different views of a man or a womans place in the world around them, often determined by their cultures gender stereotypes. These topics will be explained and compared to each other later on. How to implement a gender free childcare environment will also be discussed. Children begin to learn their gender roles at a very young age. Boys must learn what boys and men†¦show more content†¦However, our children and we still mainly see very traditional gender roles portrayed in the entertainment media that influence us so much. For example, the plot in very few television shows or movies would have the woman go out to fight the bad guys while the man stayed home to make sure the kids went to bed on time. Now lets compare some differences between gender roles in traditional Chinese and Canadian culture. During the important early developmental years, when children are learning their gender roles and how to be, think and act as a girl or a boy, a young Chinese girl will be taught, often cruelly, that her value to the family is less than a males. She will do chores around the house, while her brother may not help at all, and she will see this sexual division of labor carried out by her parents and other siblings. Her father will often devote much greater attention to her brother, talking to him from a very young age about such male subjects as business and going out in the world. He will be encouraged to be active and outgoing, while she will be required to remain submissive and obedient. The boy will often have many more toys than she does - his trucks and plastic guns outnumbering her dolls. From early on, she will understand that any resources for education or career will be almost all reserved for the male children. Her gender role is notShow MoreRelatedGender Roles in Society10 47 Words   |  4 PagesBroadly conceptualized, gender roles are what our society expects and values in their community. They shape our behavior and values, thoughts and feelings, even going so far as to denote a person’s worth. Gender roles are present in everyday situations. In the past they strictly dictated the behavior of people in the community (the right to vote, occupations women were allowed to work in), though in the recent past have become more subtle and more successfully challenged. In some instances they areRead MoreGender Roles and Society 1021 Words   |  5 PagesChanging Gender Roles in Our Society: Women’s Education and Employment Education and employment go hand in hand now a day in order to become financially successful in life. These are two unmistakably major parts of society today. In order to become successful a good job is needed, and in order to get the job a good education is needed as well. But women especially need to emphasize more in these two subjects than men; due to past gender discrimination which brought on Equal Employment OpportunityRead MoreGender Roles And The Society1924 Words   |  8 PagesGender Roles and Inequity are important because we live in a society that is very judgmental. Many women have struggled with the chance to have equal opportunities as men before I was even thought about coming into this world. Many families remain together because of the work the woman puts in. However the woman never gets the acknowledgement they deserve for their commitment. The effort and devotion of the woman has always been unshakable in all cultures. However, the honor and accountabil ity womenRead MoreGender Roles And The Society1924 Words   |  8 PagesGender Roles and Inequity are important because we live in a society that is very judgmental. Many women have struggled with the chance to have equal opportunities as men before I was even thought about coming into this world. Many families remain together because of the work the woman puts in. However the woman never gets the acknowledgement they deserve for their commitment. The effort and devotion of the woman has always been unshakable in all cultures. However, the honor and accountability womenRead MoreThe Evolution of Gender Roles and its Role in Society1505 Words   |  7 Pagesof gender roles in society, stereotypes generally come to mind. Throughout history these stereotypes have only proven to be true. Major historical events have had a huge impact on the way men and women are seen and treated. In this way, women have always been secondary to males and seen as the fragile counterparts whose job is t o take care of the household and most importantly, be loyal to her husband no matter the circumstance. Gender roles throughout history have greatly influenced society. TheRead MoreGender Roles In Modern Society728 Words   |  3 PagesGender is an integral part of social practices of human interaction. It influences on all aspects of a persons life such as self-assertion and self-development, family, work, school, etc. Through the gender lens a person perceives any kind of information and passes it to the surrounding world by using a gender display. The process of gender socialization and the content of gender stereotypes has great importance not only for the life of an individual, but also for the progressive development ofRead MoreGender Roles Of Society And The Bible Essay1691 Words   |  7 PagesGender Roles in Society and the Bible Upon losing the election to become the 45th president of the United States, Hillary Clinton gave a concession speech and told â€Å"all the little girls who are watching this...never doubt that you are valuable and powerful and deserving of every chance and opportunity in the world to pursue and to achieve your own dreams† (Clinton). While Candidate Hillary Clinton said these girls are â€Å"deserving of every chance,† our society may prove otherwise. Although women todayRead MoreGender Roles And Its Effects On Society1405 Words   |  6 PagesGender Roles In Todays Society Are Due To Nurture Society today places many ideals when it comes to proper behaviours regarding gender roles. These are considered societal norms that are widely debated and controversial. Society has created a norm, which encompasses specific expectations and rules that change the daily lives of men and women, giving them specific tasks and behaviours to abide by. These standards are known as gender roles, which are defined as distinguishing actions, thoughts, andRead MoreGender Roles And Its Effect On Society1278 Words   |  6 PagesFrom the moment we are born we are put into one of two categories, boy or girl. We are never asked or considered to be anything but. No in between, no blurred lines. And because of the society we created, we attach extensive stereotypes to each of those genders. This is simply known as gender roles, or more specifically; â€Å"a set of societal norms dictating what types of behaviors are generally considered acceptable, appropriate, or desirable for a person based on their actual or perceived sex†. ThisRead MoreGender Roles, Masculinity, And Society999 Words   |  4 Pages It is accepted in society today that, for domestic disturbances, women are abused by their husbands and boyfriends, not the other way around. The reason for this is that men are conditioned ever since they were even babies to fit into this masculine gender role that hurts them and those who surrounding them. Many who are conditioned since birth to be masculine which can have a massive impact on them later in life to make them emotionally stunted. Media also displays the model that men cannot be

Dating and Marriage in Japan Essay - 1125 Words

Japan Dating Marriage Customs Project Love is in the air. Although this may sound like a cliche it is true. Love is prevalent in every society all around the world. The feelings associated with love may be the same all over, but how love is approached can vary. Dating and marriage customs are different from country to country; Japan, in particular has very unique dating and marriage procedures. Japan is a located in Southeastern Asia. The Japanese tend to share some very different ideas concerning dating and marriage. However, some of our beliefs and morals have spread into the culture of the Japanese. Nevertheless, Japan holds strong to their roots and their unique culture. Similarly, we tend to narrow our beliefs on their ideas as†¦show more content†¦In general, a Japanese person will live with their parents until they are officially married, this also means during the dating process. This is different from the more western tradition of moving in once the relationship is getting serious. The Japanese refrain from moving in with each other to prevent the couple from having sex before they are married. However, this doesn’t prevent sexual activity during the relationship. The couple could go to love hotels, karaoke booths, the backs of cars, and public parks. This isn’t a taboo topic, but it isnt openly discussed either. Japanese people also stay with their parents until marriage to motivate themselves to get married at some point in their lives, rather than live with their parents for the rest of their days. Additionally, if one lives with their parents for too long and the parents are not okay with this, the parents will then resort to marrying off the child. Although arranged marries aren’t the tradition anymore, it is used as a last resort. But, a child can have an arranged all together. In the previous generations arranged marriages were the custom thing to have, but the recent generation has progressed, and it is now accepted to date around and pick a spouse. In Japan, there are not just certain ways are done, there’s the way things are supposed to be done. Thus, culture is culture, and formalities are formalities. TheirShow MoreRelatedDating : Dating And Marriage1735 Words   |  7 Pages Dating and marriage in Japan has many aspects to it. In the start of the relationship, the physical intimacy of it is a slow process (Kincaid, 2014). Kissing, hugging, and sex do not come until the couple can confess their love together or also called kokuhaku. I will come back to the meaning of this, but first before dating there is a phase called gokon. During this phase a group of friends get together and mingle with each other. Sometimes they can have bling group dates. In this culture the approvalRead MoreThe Danger of Using Literature and Fiction as a Historical Source971 Words   |  4 Pagesbeyond that of textbook learning. Gender roles, the role of the court, and romances are effectively portrayed in fiction, and convey insights that are different from those in a textbook. The role of males in Aristocratic Japan and Italy was far superior to women. Both Heian Japan and Renaissance Italy accepted a sexual double standard. For example, extra marital affairs were normal for men. They were even openly discussed. In Italy, though men could only have one wife at a time, there were high deathRead MoreThe Ultimate Goal Of Romantic Relationships978 Words   |  4 Pagesculminating into marriage† (Gala Kapadia 2014). This is the belief that was instilled in me since I was a child. When I started dating, I had a few relationships that ended after a few months. My parents would continuously ask me â€Å"Why date someone if you have no intention of marrying that person?† However, I was young, marriage was the last thing on my mind. My reasoning was that if I liked the boy, and the boy liked me, why not date? From what I’ve learned, the majority of people start dating at a youngRead More Arranged Marriages Essay1105 Words   |  5 Pages Arranged Marriages What is an arranged marriage? Well in the Webster’s dictionary it is defined as a marriage where the marital partners are chosen by others based on considerations other than the pre-existing mutual attraction of the partners. This habit has been very common in noble families, especially in reigning ones, at the scope of combining and perhaps enforcing the respective strengths of originary families (and kingdoms) of the spouses. A relevant part of history has been influencedRead MoreExploring The Traditional Chinese Culture1365 Words   |  6 Pagesboys and girls. However, over time China has become more accustomed to the idea of dating and premarital sex. According to a survey, one-third of urban youth thought premarital sex should be condoned by society and that sexual experience before marriage would be good for future married life. (Colgan, 2016) Parental consent is still routine in numerous parts of China. The Western routine of playing the field or dating numerous individuals to take in more about them before making a fundamental decisionRead MoreHow Japans Decline in Birth Rate Will Effect the Country Essay593 Words   |  3 Pagesis also met with the problem that its population is also the oldest in the world, with over 25% of residents over the age of 65. These two facts combine to make a very unique and awkward situation in Japan in which no other country has ever been in before. Many changes are expected to occur in Japan, and efforts are being made to maintain the country’s economy, however its unclear if enough efforts are being made. I predict that In the future, Japan’s economy will be affected by its both decliningRead MoreVideogames First Entered The Market Place959 Words   |  4 Pagesthat contain more of the feeling that they most desire in them. Take for example the popularity of dating Sims in Japan. Recently, Japan became a victim of an â€Å"upheaval in the [maintained] gender roles. Men were getting tired of 60 hour work-weeks to support marriages they were barely involved in.† (The Game Theorists) Soon Japanese men stopped marrying all together. To compensate, the men turned to dating sim that would simulate relationships without th e constant maintenance that is needed to maintainRead More arranged marriage: for america? Essay828 Words   |  4 Pages Arranged Marriage: For America? Both arranged marriages and romantic marriages have good and bad points. Cultures such as India, Japan, and Ethiopia have had arranged marriages since the dawn of time. In America we allow our young adults to make their own decisions on whom to marry. Would Americans accept the practice of parents deciding whom they are going to marry without considering their wants or feelings? The answer is an emphatic NO! Americans are hopelessly romantic and fiercely believeRead MoreEssay on Japan Students and Education4011 Words   |  17 PagesJapan Students and Education After World War II, Japan was a country left with almost no resources and lacked of man power. However, Japanese had managed to reconstruct the country and make Japan a successful industrialized nation. What had make things change so dramatically? What special magic that Japanese people had used? The answer revealed itself when we look closer at the history of the Japan Education System. According to Okano and Tsuchiya that â€Å"Japan education can be split into pre-warRead MoreProstitution in South East Asia917 Words   |  4 PagesProstitution in South East Asia In the countries of South East Asia, prostitution is an issue that has been going on for years. Dating back to pre communist era in Japan and Vietnam where it grew larger, prostitution is an issue in Asia. Due to economic, political and class factors prostitution is an easy way to make money but it’s the women who are put into the spotlight. The girls are put into prostitution to bring money into the household, pay off debts, and keep themselves out of poverty

Persuasive Fishing Free Essays

General purpose: To Persuade Specific purpose: To persuade the audience to go fishing this summer. Central Idea: Fishing is fun and easy Pattern: Topical Pattern Introduction: I have been fishing for 10+ years and really enjoy it and would love to share this hobby of mine with others. Body: There are so many ways to fish and I would like to share with you some information on my favorite ways to fish. We will write a custom essay sample on Persuasive Fishing or any similar topic only for you Order Now Bow fishing is my favorite way to catch fish and it begins around May when the temperature is constantly warm and last thru ought the summer. Some gear you will have to have is a bow a recurve or a compound it doesn’t matter but if you are not the best with a bow the best bow for you would be the compound because you have sights on the bow. A retriever reel and an arrow with any kind of tip will work. And the way the fish is swimming threw the water you must aim below where you see the fish at, it’s difficult at first but it gets easier. Cat fishing can be done anytime during the summer day or night. I prefer night time because there are less people fishing and the fish are more active. But the down side to fishing at night you must then bring a light or build a fire to see the end of your poles. The first thing you will need is a fishing pole with a heavy weight on the end of the fishing line with a treble hook around half a foot up from the weight you do this because cat fish usually stay toward the bottom of the lake or river. What I found works the best and smells the worst is punch bait and you push the treble hook down into the punch bait with a stick because if you get it on your hands they will stink for a while. And another good bait to catch the catfish with is chicken livers and they are a little more difficult to put on the hook. Conclusion: Fishing is a great and relaxing hobby to try out. How to cite Persuasive Fishing, Essays

Routines of Decision Making

Question: Discuss about the Routines of Decision Making. Answer: Introduction Consumer buying behaviour is an important concept for marketing purposes. It is a subjective topic that needs careful analysis and study. Buying behaviour differs from person to person based on the perception of values for a person. Various factors determine the buying behaviour of a person. Generally, consumers purchase typical products for satisfaction of wants and demands. These types of consumers are known as typical consumers. However, there are exceptions to every phenomenon. There are customers that purchase non-typical products (Xu, 2015). These are non-typical consumers that purchase uncommon and rare products based on their psychology and perception of value. These consumers are usually labelled as brand fanatic, early adopter, rebel, visionary resourceful etc. There are different factors that influence their buying behaviour. The report sheds critical light on the buying behaviour of a non-typical customer who indulges in the purchase of non-typical product. The purpose of the report is to shed critical light on the psychology and perception of value to the person and the factors that contribute to the buying behaviour of such customers. Profile of the subject The name of the chosen consumer is Liam Plunkett. He is 25 years old and the gender of the consumer is male. Liam Plunkett works as a teacher at Melbourne Grammar school. He is a postgraduate in the commerce and has successfully completed its masters in education. The chosen customer lives in Melbourne, Victoria and originally hails from Weyden Priors in Upper Wessex, England. Liam Plunkett has been living in Melbourne for the last 15 years. He has pursued his education from Camberwell High school and University of Melbourne. The hobby of Liam is collecting vintage articles. A special quality of Liam that separates him from other ordinary customers is the fascination and affinity to collect vintage products. He derives great pleasure and bliss in having a collection of vintage and rare products. A tendency of his buying behaviour is based on this fact. A major portion of the income of the customer is spent on buying G.I -Joes. The feature that separates him from the rest is that purc hase of toys and the fascination to collect vintage products is not a common tendency among adults and people of his age category. Typical customers spent their income on products they demand and want. Typical products are food, clothing, electronic gadgets, accessories etc. However, the affinity and the inclination to purchase items like toys in adults is a rare phenomenon, which certainly requires analysis and evaluation, in order to understand the psychology behind such occurrence. Liam can be categorized as a person who does not belong to the common crowd. His perception and outlook towards things is very different compared to others. His outlook and views on different subject matters is different, innovative and to an extent strange. His passion and hobbies are different and unique. This has a major bearing on his buying behaviour. A majority part of his income is spent on unique products. These qualities make Liam a non-typical consumer and person. Features of the product The chosen product of the customer is G.I Joe toys. As per the communication and interview with the chosen customer Liam Plunkett, it was observed that he spent a significant portion of money on G.I Joes and vintage toys. The customer had a special fantasy and inclination towards this product and it was observed that he had a huge collection of such toys. One fact that could be observed was the brand fascination towards G.I Joe and his passion towards collection of toys makes him buy this product. G.I Joes are action figure toys produced by the trademark company G.I Joe. The product is based on the comic series G.I Joes. The products represent the U.S armed forces. These products have various features and the product line comprises of toy figures ranging from 9.5 cm and follows the comic series (Yojoe.com, 2016). The toy figures comprises of US armed forces like US police, US army, US navy and US pilot, with a variety of other assistant fighters. As per the theme of the comic, it can be seen that the villains of the comic series are also a part of the product line. These toy figures are a successful product line of the company. The costumes of these toy figures are as per the costume of the character of the comics. These costumes make these toy figures very attractive and unique. The size of the products is appropriate, about 9.5 com size so the handling of these products is easy. Utility of the product to the customer As per conversation with the customer, it was observed that the product provided significant value to the customer. It has to be noted that customer satisfaction and customer buying behaviour is great dependent on the product value to the customer. Such benefit could be materialistic, while some could be psychological. In the case of the customer, the product provided great utility to the customers, and the product value was psychological. Liam is an avid reader and is a great fan of the G.I Joe comic series. He has followed every series of the comic and derived great pleasure from it. As a child he was hooked to the comic series and his mind drew imaginary parabolas and conjured up visions, which were influenced by the comic series. Thus, it can establish and explain the level of addiction and affinity he had towards the comic series. He has maintained the comics even till date and reads them in his leisure time. Liam is a gifted sketch artist and even sketches these items on the ca nvas. For Liam was not only limited to the comic series and it could be seen that he has deep and great love for the G.I Joe toy products. He has a impressive collection of the G.I Joe toy figures, which comprises of the majority of the characters that are in the comic series. For Liam, the collection of toy figures provides him immense joy. The collection is a product of his immense passion for the toys. He embarks on maintaining a complete collection of the toy figures since it satisfies his passion and provides him joy with such collection of the toys. The biggest passion of Liam is maintaining collection of G. I Joes toy figures and vintage toys. Thus, the consumption pattern of Lim helps in accomplishing his goal for maintaining the collection of G.I Joes. Customer decision making process Customer decision making process is an important concept that explains how customers plan to spend their income on the satisfaction of their demands and needs. Customer decision making process explains the various stages, which determines the customer buying behaviour. The five values influencing the customer buying behaviour is an important model that describes the customer buying behaviour. According to this model, there are five stages that is involved in the decision making process for the customers (Tukej Golob Podnar, 2013). The five stages are described below: Recognition of demands and needs The first stage in the decision making process is the realisation and recognition of the needs and wants for a customer. Firstly, a customer needs to recognize and realise a specific demands, which will satisfy the wants and desires of the customers. There has to be a specific lag between the actual situation of the customers and the desired and the ideal situation. This is an important fact in this case since it will determine what the customer wants to buy. It has to be noted a customer will only purchase an item only if there is a need and desire to buy a product. If there is want and need, there will be demand. The arousal of wants and desires could be triggered by two factors. These are internal stimuli and external stimuli. Internal stimuli refer to the psychological element that triggered the want and desire of product. For example, need for food and water is internal stimuli. External stimuli refer to external factors like advertisement and brand image of a product. Maslow Hierarchy of needs refers to various types of needs that humans want. These needs are : Psychological needs Safety needs Social needs Need of love Self actualization needs Maslows hierarchy of needs explains the phenomenon as to how the needs and wants of human beings change from one level to another depending on their level of intensity of the needs and wants. It is a proven fact that human wants and needs are insatiable and never ending (Liu Han 2013). Seeking of information The second stage in customer decision making process is the seeking for information. Once the need and want is recognized, it becomes important that the solution to satisfy the needs and wants has to be recognized. A customer will require solutions to satisfy the needs and wants. For this purpose, a customer will need solutions for this. The information could be obtained internally and at the same time, the information can be secured from external sources. The internal sources refer to the fact the information can be secured from the memory and experience of the customer and external information could be advertisement and word to mouth stuff (Glimcher and Fehr, 2013). Therefore, the second stage pertains to the seeking of information or solution for satisfying wants and needs for a person. Assessment for different options After getting necessary information for satisfaction of the needs and wants, a customer will try to juggle with the various options that are at the disposal. A customer will try to evaluate and assess the various options that a customer could use (Betsch Haberstroh, 2014). A customer will try to avail to the best possible option. The best possible option for a customer will be able to satisfy the needs and wants of the customer in the best way. Thus, evaluation and assessment of options is the third stage in the customer decision making process. Purchase Purchasing of products is the fourth stage in the customer decision making process. After the evaluation process, a customer will require to make real purchase of products. This will help to satisfy the needs and wants of a customer. The purchase decision will be based on the product and brand that the customer wants (Cina, 2013). The purchase decision will be influenced by the information and the evaluation of the information that a customer has assessed in the prior stages. Post-purchase emotions In the post purchase stage, a customer will evaluate his satisfaction and utility that was derived from the product. Product utility and brand reputation plays major role in this process. This is the fifth and the final stage in the customer decision making process. A customer will try to evaluate the fact that if the product was able to help the customer in accomplishing the goals and objectives of the customers. This will play a major factor in the recurrence of the demand of the product in future. The level of satisfaction will be the deciding factor in the demand of the product or brand loyalty (Solomon, 2014). The expected value and the actual value are compared and on the basis of this, the satisfaction level will be determined. This will determine the product loyalty and the brand loyalty that a customer will have towards a product or a brand. In the case of Liam, it can be seen the post purchase behaviour plays a major role in his buying behaviour. The passion of Liam, which is to collect G.I Joes and other vintage toys are satisfied with the purchase of the toy figures. The expected level of value surpasses his actual value and thus, his satisfaction level since it helps him to accomplish his goals and objectives, which he intends to fulfil from the purchase. Consumption process As per the interview with Liam, the consumption pattern is explicitly seen. The demands and needs of Liam occur when there are new supplies of the toy figures in the nearest retail toy shop. The G.I Joes toy figures have gone through various stages of change in design and structure. More advanced versions of the toy figures have been released based on the latest movies made on G.I Joes. Therefore, his demand and need for the product rises when there are new supplies or launch of new and advanced products in the market. Liam purchases the toy figures from the nearest retail toy shop that deals exclusively in these toy figures and other vintage toys. The toy shop is named Little Corner, which is located in Melbourne. Liam is able to purchase all his requirements from these shops and add to his G.I Joes galore. The shop keeps upgrading its stocks with new and latest collection of toys, especially in respect of G.I Joes. G.I. Joes shares his toys with his nieces and nephews. Resources of the consumer Resources are the most influential factors when it comes to consumption processes. In this case, it has to be kept in mind that a consumer will have to assess and evaluate the resources that will play an important role in buying behaviour of the consumers. As per the conversation with the consumers, it was seen that the resources played an important role in the buying behaviour and decision making process. Time and money were an important factor for Liam in this case. The toy shop from where Liam purchased these products where in close proximity to his house. It took him 10-15 minutes by foot to travel to the shop to make his purchases. Thus, one thing that worked in favour of Liam was that he was able to save time and money in regards of conveyance and it was easy for him to travel to shop to make the purchases. Another factor that worked in the favour of Liam regarding the buying behaviour was the nominal and appropriate price. Even though, Liam had brand loyalty towards G.I Joes, the prices of the toy figures were nominal, which increased the satisfaction level for him and made it easier for him to fulfil his needs and demands and accomplish his satisfaction level in the process. Consumers perception about the product On interviewing Liam, his views and perceptions about the product were exposed and highlighted. The nature and behaviour of Liam has a lot to do with this fact. One of the facts is that he is an introvert person and stays aloof from social community. Liam is a creative person and dwells in his own imaginary world and as result normal products and items do not appeal much to him or satisfy his wants or desires. Another fact that can be noticed is that Liam feels very connected to the comic series and the movies series made on it. In such circumstances, the G.I Joes are a means to feed his imagination. With the toy figures, he can use his imagination and relive it with the toys. These toys are his source of entertainment during his leisure time. It helps him to feel the excitement with the toy figures. It helps him to relive the excitement that he feels while reading the comic series or while watching the movies. The toy figures are a vital source of satisfaction of his passion to main tain his passion of collecting vintage toys. The toys figures are his source of company in his time of leisure and allow him to secure bliss and serenity. Positive factors that encourage the buying behaviour of the customer Some of the positive factors that encourage the buying behaviour of Liam are: Psychological factors One of the positive facts that encourage Liam in his buying behaviour is the mental joy and serenity that he derives from such collection of the toy figures. These are psychological factors that have a deep and a positive impact on him. These toy figure serve as a major source of happiness for him. It gave him immense bliss and satisfaction, especially when he saw the collection of the toy figures increase. It also provided him the escape from the monotonous routine of life. The post purchase experience for him regarding these toys is positive and it influences him to buy to more of these toy figures since it satisfies his needs and wants and his satisfaction level is high from such products. Physical factors Physical factors relate to physical features of a product. The physical appearance of the product has deep impact on a consumer. It can be seen that in the case of Liam, the appearance of G.I Joes has a deep and strong effect on him. The G.I Joes are in appropriate in size around 9.5 cm and with attractive look and costumes, which grabs the attention of Liam. It makes his collection of toys look attractive and it decorates the display section of these toys at home. The appropriate size makes it portable and he can carry it from place to place without much hassle. The attractive and style make it another reason for him to increase his purchases of the toy figure and at the same time it positively influences his purchasing behaviour. Sweet memories of the consumer relating to the product As per the conversation with Liam, it was seen that another factor that influenced his buying behaviour was the nostalgia factor. According to Liam, there were sweet memories related to the product. These toys provided him with memories of his childhood when he read the comic series of the G.I Joes and the excitement he had when he purchased G.I Joes for the first time. As per his statement, he felt the same thrill and excitement when he purchased the toy figures. Same emotions and feelings were triggered when he purchases these products. The quotient of nostalgia is high for him regarding the purchasing and the satisfaction derived from the toys. The reminiscence of his childhood days could be felt by him. The sweet memories and the happy moments relating to the G.I Joes have a special place in the heart of Liam. It encouraged him to purchase more of such products and held a special place in the heart of Liam. It revived his days of reading G.I Joes comic and the movies watched by h im. Special connection with the brand One fact that needs to be noted is that Liam is a gritty person. He has a strong will power and has a great determination level. He took great interest in martial arts and sports in his school days. G.I Joes comic series were based on action and thrill. The toy figures were of US armed forces and depicted action and thrill. Therefore, the brand portrays action and thrill. The toy figures are armed forces and depict the concept of the brand, which is based on action, grit, determination and strong will power that are features of the characters of the G.I Joes. Liam feels a connection with the brand based on these lines. He finds congruency between his ideal and the concept of the brand. This fact draws him closer to the brand and increases his brand loyalty and product loyalty. Recommendations Some of the recommendations that were given to Liam during the conversations were: Researching on better substitutes to G.I Joes Researching on better substitutes that could provide increased and better satisfaction level to him was one of the recommendations given to him. It was suggested that he should inspect about different products that could be close substitutes to these toy figures, which could provide him higher level of satisfaction and contentment with the product. It might also give him greater product value and might also provide a better source of entertainment and leisure for him. Researching in different competitor Competitors like Funskool have brand image and have good product portfolio. Therefore, if he inspected different competitors and inspected their product, it might help him to obtain greater satisfaction. Reflection There were quite a few points that I took note after my conversation with Liam. One of the things that I learnt is that customer buying behaviour and customer decision making process is a subjective view. The mental faculties play a vital in the decision making process of a customer. My personal view is that Liam is a non-typical customer and is a person who is creative and unconventional. He does not think like normal people and has great imagination level. His demands and needs do not pertain to common products. G.I. Joes are a famous brand with attractive product line. G. I Joes are well known and reputed throughout the world. From the interview, I learnt that Liam has specific parameters and metrics for utility and satisfaction from the product. His perception about product value is different and unique. His psychology is the fundamental point that determines his satisfaction and content level from a product level. Resources also play a major role regarding customer decision maki ng process. Price and time are the two main and fundamental pillars regarding customer decision making process. Nostalgia and memories play a major in the buying behaviour of Liam. He has unique perceptions about the product and his nature and passion play and important role in creating perceptions about product and product value. The brand slogan and the concept of a brand play a vital role in determining the demand and desire of a product. The concept of G.I Joes finds congruency with the ideals and outlook of Liam. This also influences his decision. Features of a product also influences customer buying behavior and what I saw was that there were certain positive features of the toy figures that induced Liam in buying these products. Bibliography Betsch, T., Haberstroh, S. (Eds.). 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